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LinkedIn is an MBA Fan Fiction Forum

Ashley Rolfmore

Ashley Rolfmore

19 Oct 2023
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Photo by appshunter.io / Unsplash

... is an MBA Fan Fiction Forum

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Stop trying to engineer your way out of listening to people

Stop trying to engineer your way out of listening to people

I spend a lot of time negotiating this in the software world: And if you're wondering why this happens, it's normally because: 1. people aren't talking to people 2. people aren't listening So lots of designers and product people have leapt onto

By Ashley Rolfmore 12 Feb 2026
Big control room - probably 1950s or 1960s

UX Design in Data & AI Products: How to "Show Your Working"

So, I've explored why APIs need a user experience designed for them. I'm now moving to another area, which is slightly more visible but still pretty damn complex: presenting data. Broadly, I will take you through: * Why people don't trust your data/numbers yet,

By Ashley Rolfmore 20 Dec 2025
Actual flight advice

Actual flight advice

Why You Should Ignore Airline Advice Columns As previously written about, I fly too much. This is on average about 40 flights every 12 months. 2025 it's going to end up at 53. I do this because I live on a lovely small island but do also love

By Ashley Rolfmore 30 Nov 2025
Systems, Choices, and the Space Between

Systems, Choices, and the Space Between

I spend a reasonable amount of time talking about systems interacting and how that can influence behaviour in groups (ie organisations). For example, at a certain density of crowd, people en masse behave more like a liquid than like individual beings. This can lead to safety risks. I however want

By Ashley Rolfmore 08 Nov 2025
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