Ashley Rolfmore
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LinkedIn is an MBA Fan Fiction Forum

Ashley Rolfmore

Ashley Rolfmore

19 Oct 2023
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Photo by appshunter.io / Unsplash

... is an MBA Fan Fiction Forum

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Transition from caterpillar to butterfly

AI is stopping startups from completing puberty

Puberty is that in-between bit between seed stage and a startup working out what it actually needs to be in order to thrive. If you've been in a seed or Series A or B startup, or even an early stage product in a larger company, you will

By Ashley Rolfmore 02 Sep 2026
DJ console with dials and sliders being operated by two hands

Sometimes you just gotta make some noise

Oh bloody hell not this again You might be lucky enough (and I do mean lucky) to hear some feedback like this: "well, X is awful, we can't use it at all" They may not say this, but it's what they are communicating. And

By Ashley Rolfmore 27 Jul 2026
Numbers on an LCD display - likely from a stock market

That's Numberwang

When numbers become meaningless Have you ever had to debug an issue without sufficient logs or visibility? Or tried to get a decent case study out of a customer? I've done both and trust me, they can be extremely difficult. Turns out, these are actually the same problem.

By Ashley Rolfmore 12 Jun 2026
Two penguins arguing near a black stone beach.

You just drew your pistols and didn't even notice

I used to think a lot about product management, partly because it's one of the many hats an organisation has ended up labelling me with, and partly because it's that intersection of technology, behaviour and capitalism - linking the micro back to the macro and vice versa.

By Ashley Rolfmore 05 Jun 2026
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