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LinkedIn is an MBA Fan Fiction Forum

Ashley Rolfmore

Ashley Rolfmore

19 Oct 2023
LinkedIn
Photo by appshunter.io / Unsplash

... is an MBA Fan Fiction Forum

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Your startup culture needs to act like a mosquito, not a termite colony

Your startup culture needs to act like a mosquito, not a termite colony

I'd like to talk to you about scaling. Specifically, startup scaling. At a high level, what you want is: A: more customers, more growth, more reach. You do this using: B: cost: hosting, staff, tokens, licenses, etc. Scaling is not minimising cost. Scaling is increasing external output faster

By Ashley Rolfmore 03 Oct 2026
A confused looking dog glancing at the camera

Twenty Things That Were Exhausting to Explain to Software Developers

❗This post is a rant. We all get caught in our own rabbit holes so don't take it personally. Take the point instead. A growing list of things about data, software, and reality that apparently aren't technical enough to be technical requirements. These are all real

By Ashley Rolfmore 25 Sep 2026
Transition from caterpillar to butterfly

AI is stopping startups from completing puberty

Puberty is that in-between bit between seed stage and a startup working out what it actually needs to be in order to thrive. If you've been in a seed or Series A or B startup, or even an early stage product in a larger company, you will

By Ashley Rolfmore 02 Sep 2026
DJ console with dials and sliders being operated by two hands

Sometimes you just gotta make some noise

Oh bloody hell not this again You might be lucky enough (and I do mean lucky) to hear some feedback like this: "well, X is awful, we can't use it at all" They may not say this, but it's what they are communicating. And

By Ashley Rolfmore 27 Jul 2026
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